Bud Light is currently running ads for "Ted Ferguson, Bud Light Daredevil". I don't find the ads to be particularly funny, but that's not the point of this post. If you recall, Norm MacDonald played Burt Reynolds on the SNL version of Jeopardy, hosted by Alex Trebek (played by Will Ferrell).
Burt Reynolds decides to, in one episode, to change the name of his blue screen from Burt to Turd Ferguson.
"Turd Ferguson -- it's a funny name," Norm said.
Apparently Bud Light's agency thought so too.