OK, I know the WOMMA Word of Mouth vs. Adveritsing conference in NY has already "pwn3d" this issue, but with the explosion of word of mouth marketing it appears advertising is trying desperately to keep their clients believing that people believe in what they're doing.
I've noticed an increase in commercials with "testimonials" of "target audience" members giving their "honest" testimonials to the camera. The only problem is that these are still actors being paid to read scripts, not honest testimonials from users of the products or services. I'm not going to call them out, because it's as obvious as opening the front door to a thunderstorm and knowing that it's raining.
My question is, when is advertising going to get it? Will they ever?