Skip to main content

You need Jesus (PanCake)

There's another wacky listing on Ebay, this time for a Jesus PanCake. Upon seeing it, I was willing to wager the following three things:

1. The pancake's Jesus-like image was created by hand using a mold and is not authentic.
2. Golden Palace will bid $100,000 to win it.
3. It will be at the top of The Pulse, Ebay's most watched items list.

I know the last one is true because you can see it currently ranks #1 on the Pulse web site. I'm pretty sure that if Jesus was going to appear on a breakfast staple, it wouldn't be on a pancake. An omelete, maybe, but definitely not a pancake.

My first thought was that this had to be a word of mouth campaign for IHOP, Denny's or another breakfast restaurant. And regardless of who's behind the listing, this what it's come to for marketers to cut through the static. But even this campaign isn't really that original, the "Weird" category on Ebay has things like 125 naked ex-girlfriend pictures, Empty shampoo bottles and a permanent tattoo on a woman's right butt cheek. Consequently, I might just bid on that last one. How great would it be to have my band's logo tattooed on a complete stranger's hiney?

Back to my point -- even the zaniest, craziest things have become commonplace online. Spoof web sites, banner ads with purple aliens offering low mortgage rates, fake Ebay listings are all forms of publicity stunts trying to get the attention of consumers who are sick of being marketed to (see: Tivo owners).

While these wacky listings and stunts grab your attention for a minute, and some are mildly amusing, the reality is that a good product or service doesn't need gimmicky stunts to get your attention.

Comments

Popular posts from this blog

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…

My first Facebook spam!

Well, that didn't take long. I was spammed twice today via my Facebook profile by someone named Andrea Rowe, saying that she likes my profile picture (flattery is my weak spot) and wanted to chat. She's promoting a site through one of the TinyURL-esque sites and let me know that her username is "foxy_hotty". Here's her follow up message:


hi there David, how's it going? i wanted to chat with you, but they don't have that here, whatever. if you'd like to, you can check out my other profile at http://snipurl.com/XXXXX my username's foxy_hotty. we can chat there, just dont mind the bad pics, lol. soooo, ya, see you i hope.


Yes, I edited the SnipURL ending because I refuse to give spammers free promotion or even worse, the click through. For those unaware, sites like SnipURL and TinyURL allow you to send truncated versions of URLs, which is particularly handy when you're posting URLs to your blog (formatting) or SMS-based tools like Jaiku and Twitte…

Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

This post originally appeared on the Large Media blog.


There's been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the "Top 10" have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is either bots or inactive profiles. Most articles and infographics on the subject are telling, however with a little digging you can find out that there are also social media "experts" utilizing the service to give the appearance of bloated numbers. Intrigued, and given our rare propensity to tweet as an agency, we wanted to see what the fuss was about.

So we gave it a try.

Discovery

In August we saw some ads on a third party Twitter "profile checker" site  saying they can send a thousand followers your way for $9. The process is pretty simple: select how many followers yo…