Sunday, April 23, 2006

Product placement in movies -- good or bad?

Today's Detroit News has an article on the auto industry using movies and TV to place vehicles on screen. I really don't have a problem with this concept when it's done well, and quite frankly it's not a recent phenomenon. Remember the Aston Martin in James Bond movies?

When it's not done well, however, is the problem. These movies and shows are blatant advertisements and of course risk turning off viewers.

It's not all bad, I mean, if Heineken, Miller and Anheuser Busch hadn't stepped in we'd still watch bar scene with people drinking white labeled, red lettered "BEER".

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