Monday, May 22, 2006

Reviving a dead brand

A lot of brands have done a great job "coming back" in the U.S. since their hayday in the 1970s and 80s. It seems like all it takes is a little nostalgia and an influencer to wear your brand and viola! -- you too can charge $80 for "athletic inspired" footwear (see: Puma).

I bring this up because I recently got a pair of Op shorts. Yes, that's Ocean Pacific, the company that used to sell me rad surfing t-shirts back in the 1980s... a competitor to the also popular Jamz, the 3/pants length, multi-colored shorts that matched any Weird Al Yankovich hawaiian shirt. Hell, even Member's Only has been in fashion magazines.

So let's have a contest. They all made comebacks, help this struggling brand make a comeback: Vuarnet. Remember those t-shirts? Small multi-colored logos on the front, large logo on the back.

Post your brand comeback strategy for this brand. Yes, I'm aware they still sell sunglasses. And I'm sure in France it's a hella company, but here they could use some help.

Next time we'll tackle another 80's icon -- SurfStyle jackets (which I recently saw someone wearing at the outlet mall)!

1 comment:

Melissa said...

I love surfstyle jackets!! In fact, I own 17 of them!! I would love to see surfstyle jackets come back!! I still wear mine and I don't care how many years the've been out of style. Do you have a myspace page by any chance? I do. I have pics of my surfstlye jacket collection up there if you want to see it. And speaking of Vuarnet, I used to buy soap by that brand, back in the late 90's. Facial soap I think it was. And I love members only jackets too. I still wear them. I have a pink, white and a purple one. I still have an Ocean Pacific t-shirt, that I just can't bear to part with. It's got those reversable short sleeves on it. The ones that you roll up and they are a differnet color. And it's got a dog on it and all kinds of neat neon colored stuff. I also used to have an Ocean Pacific jacket. It was neon pink with a neon green collar. It was a reversable coat. My favorite, favorite jacket, I've ever owned. And it fell apart on me. The O.P. rubberish/plastic emblem on the side, fell off one day and it got all stained up. So I gave it away to a little girl. God, I miss that jacket! Check out my surfstyle coats! www.myspace.com/melissamelissamelissa777