Skip to main content

Hey Dr. Z - The bottom line is the bottom line

In my earlier days as a web coordinator, web designer and project manager I always questioned the content being posted on web sites. In particular, I asked "Who is this serving?". There were several instances where I was asked to post a Board Member's photo, biography, etc to the company site. When the question was asked "Who's going to look at this? (and then of course backing it up with traffic data showing no one visited the "About Us > Board of Directors" page), the response was never justified through reason but through politics. And my politics I mean kissing ass.

I've had a discussion or two with co-workers and friends about the Dr. Z spots - who are these really serving? Is the question on most Americans minds "Who runs DCX?" or are dealership suggestion boxes being bombarded with "I'd buy a Chrysler/Jeep/Dodge if only I knew who the CEO of the company was" notes?

So it comes as no surprise that Chrysler announced that, after unsuccessfully stealing a page from the Lee Iacocca playbook, they are haulting the "Ask Dr. Z" spots. The campaign has been lambasted here, here, here, here, here and here. And while I don't side with most Ad critics opinions (Bob Garfield excluded) they were dead on with this one.

The official Chrysler response is:

"It definitely raised interest and awareness of our product, which was the underline of our goal," said Chrysler spokeswoman Carrie McElwee.

The article continues:

Chrysler sales, however, fell sharply this summer.

Side note - my first book report in 4th grade was on Lee Iacocca's autobiography.


Popular posts from this blog

Charlottesville, Skinheads, White Supremacists, Trump and Idiocy

I'm having a lot of emotions about what took place in Charlottesville, Virginia this weekend. None of them are good or positive for the direction of the United States. The GOP rode a media whore, a second rate TV "star", and lifelong con artist to the White House to help advance their agenda -- of which they have no idea how to implement.

The biggest problem is, Trump is a well documented racist that tries to help legitimize FOX News and Alex Jones and every racist thing in between. What these media properties all know is that a) division works and b) some people of faith will believe anything. Trump pushed the Obama birther theory, he declined housing to African Americans and he employs employed a racist in former Breitbart employee Steve Bannon. I'm not going to get into his circus of racists on staff including Gorka and Miller, because they aren't worth the words.
I have a lot of conservative friends that voted DRUMPF with hopes he'd bust up Washington. An…

Everything That's Wrong With Social Media in One GIF

I submit to the jury:

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."

Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.

Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…