I've had a discussion or two with co-workers and friends about the Dr. Z spots - who are these really serving? Is the question on most Americans minds "Who runs DCX?" or are dealership suggestion boxes being bombarded with "I'd buy a Chrysler/Jeep/Dodge if only I knew who the CEO of the company was" notes?
So it comes as no surprise that Chrysler announced that, after unsuccessfully stealing a page from the Lee Iacocca playbook, they are haulting the "Ask Dr. Z" spots. The campaign has been lambasted here, here, here, here, here and here. And while I don't side with most Ad critics opinions (Bob Garfield excluded) they were dead on with this one.
The official Chrysler response is:
"It definitely raised interest and awareness of our product, which was the underline of our goal," said Chrysler spokeswoman Carrie McElwee.
The article continues:
Chrysler sales, however, fell sharply this summer.
Side note - my first book report in 4th grade was on Lee Iacocca's autobiography.