Huge? I'd say so. Unless you are on a major label, there are barriers to entry to get your band onto iTunes. One roundabout way is to go through an authorized iTunes vendor, such as CD Baby; however these vendors all charge fees to what essentially amounts to ripping your music into mp3 format. This seems a bit repetitive considering most bands are using MySpace or SonicBids or some form of EPK to distribute their press releases and mp3s now anyway.
How does this fare for the recording industry? Not good. Given the technology that is available, bands can manage their brand from start to finish. Recording, mixing, production, booking, merch, touring, fan club.
The bands will be able to set the price for each track, with MySpace and Snocap taking a cut of the sale. And their fans or friends on MySpace will also be able to place the online music storefront on their pages, potentially widening exposure for the bands.
Ok, so that's no different than iTunes or the local record store taking a cut. One major difference is the amount per track. Have a great single? Charge more for it. I think this model is better than the iTunes model - not every song requires the same amount of production, so the costs can be directly passed along to the consumer.
MySpace and Snocap officials declined to say what percentage of each transaction goes to the companies.
"The distribution fee is small, it's evolving and we're continuing to structure it as we go," said Rusty Rueff, Snocap's chief executive. "What we're trying to do right now is keep the costs as low as we can."
I'll be sure to let you know how this works once my band is selling.
Tagged: MySpace, iTunes, social networking, music