The me2revolution team I work for will be involved with teaching Edelman University classes on ethics in social media, reviewing programs before they are implemented and more.
This is obviously a good thing. The MS&L Blogworks team has a similar role in that we develop, pitch and execute the programs we run for our clients with our PR teams.
The big next step is for companies that run WOM campaigns to sign on to the WOMMA Ethics Code as DuPont announced earlier this year.
Tagged: Edelman, WOMMA