Ok, Richard, you have to level with me -- What the hell was that "Wal-Marting Across America" blog all about? Please tell me it was the bullheadedness (if that's a word) of the client to do a real blog!
My theory is that companies like Wal-Mart shouldn't bother blogging unless they're planning on changing their policies or just coming forward with what they're all about - cheap prices regardless of the cost. I think if they were more honest about it they're gain some respect - because it'll be a cold day in hell before they change their business model to appease the socially aware bloggers!
Edelman, Wal-Mart, flog