Tuesday, November 28, 2006

Who cares about ethics?

I was floored when a co-worker sent me this article from MarketingVox. It talks about the Edelman/WOMMA ethics review and concludes with this:


"In the long run, does any client really care if its agency is a member of WOMMA? Of course not. Some people will see this as [Edelman's] taking the arrows for its client," Dave Taylor, founder of Intuitive Systems consultancy, is quoted as saying.


Dave Taylor -- you're incorrect, my friend. The company writes the check, sure, but ultimately the consumer writes the company's check. Do they care if Edelman is a member of WOMMA per se? Maybe not. But to suggest that consumer don't care if they're lied to or not is ridiculous. And that will hurt the bottom line in the long run.

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Note: This entry was cross-posted on BlogWorks.

1 comment:

Dave Taylor said...

The interesting thing, David, is that isn't what I said to the reporter when I was interviewed. I think that Edelman screwed up, and I think that WOMMA demonstrated its lack of teeth by not doing much at all, but I certainly don't recall saying anything about Edelman taking any arrows, or similar.

**sigh**

Nonetheless, sorry, WOMMA has not established itself as an important ethics body in the PR world and its lack of timely response to the Edelman / Walmart issue is exactly why people are going to continue to view it as a "feel good" organization for PR folk who really want to be plugged in...

Finally, I never said that consumers didn't care if they were lied to. Quite the opposite, actually. Go onto my own blog -- http://www.intuitive.com/blog/ -- and read my many comments and discussion on this situation.