That's "award-winning" word of mouth marketer to you, pal!
Well, I hope St. Jude Hospital isn't paying a SEM company for managing their paid search! Weird stuff can happen in paid search. A while back we discovered that we had the term "self-amputee" on our keyword list that we bid on (we bid on 600,000 terms, but still...). Self-amputee? For a mortgage company?
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