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Oh Sony, What Were You Thinking?

The squirrel and hairball ads were actually enjoyable... and then there's this.

What I don't understand is that if they reached out to hardcore fans, created a hub for them to have their own PSP blogs and tried creating a real enthusiast community they wouldn't need to hire an unethical marketing company to create a flog.

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I guess Sony didn't get the "Honesty ROI" memo (although it's a WOMMA member).

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