Skip to main content

Tagging "ethics" and the effect of Google labels

Steve is making a call to bloggers to provide disclosure when they're getting paid to speak on behalf of a company. A commenter is questioning the motive of the post, which is coming on the heels of the Vista debacle disclosure debate.

But what is this, really? I'm going to call it for what it is - a hybrid SEO/PR campaign to try and own keywords like "Ethics" to cover up the mess. A top ranked blog + tagging specific keywords = "Let's leverage our current assets to hide any errors".

I've been discussing with a co-worker about the effect of Google's labeling function and how my search engine traffic has increased more than the 40% noted yesterday by John Battelle thanks to the separate label pages created by Blogger. Has the algorithm changed to help weight Blogger pages over other sites? I'd argue that yes, it did.

For example - based on my Sitemeter stats, the terms "true ads", " sucks" and "BCS and Oklahoma" were driving traffic to my site long after the posts were created -- so much so that my page rank for each was in the top 4 results. Checking them today, I've been bumped down as many as ten places.


Jeremy said…
Who is Steve to talk? He rarely discloses, and I used to ping him on it all the time.

This is like having David Duke run a campaign for minority awareness.

Give me a break.
Steve Rubel said…
Sorry to disappoint, but you're flat out wrong here, David.
David Binkowski said…
You were much kinder to Canuck flack. Otherwise the practice should speak for itself without having to say "we're really taking this ethics thing seriously now" or by having a top PR blogger tell other bloggers how they should act. I'm not disagreeing, I just don't think your blog is the place where the discussion on behalf of the bloggers should be taking place.
Jeremy said…
Flat out wrong. No explanation, just flat out wrong. Neat-o!

Popular posts from this blog

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."

Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.

Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…

My first Facebook spam!

Well, that didn't take long. I was spammed twice today via my Facebook profile by someone named Andrea Rowe, saying that she likes my profile picture (flattery is my weak spot) and wanted to chat. She's promoting a site through one of the TinyURL-esque sites and let me know that her username is "foxy_hotty". Here's her follow up message:

hi there David, how's it going? i wanted to chat with you, but they don't have that here, whatever. if you'd like to, you can check out my other profile at my username's foxy_hotty. we can chat there, just dont mind the bad pics, lol. soooo, ya, see you i hope.

Yes, I edited the SnipURL ending because I refuse to give spammers free promotion or even worse, the click through. For those unaware, sites like SnipURL and TinyURL allow you to send truncated versions of URLs, which is particularly handy when you're posting URLs to your blog (formatting) or SMS-based tools like Jaiku and Twitte…

Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

This post originally appeared on the Large Media blog.

There's been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the "Top 10" have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is either bots or inactive profiles. Most articles and infographics on the subject are telling, however with a little digging you can find out that there are also social media "experts" utilizing the service to give the appearance of bloated numbers. Intrigued, and given our rare propensity to tweet as an agency, we wanted to see what the fuss was about.

So we gave it a try.


In August we saw some ads on a third party Twitter "profile checker" site  saying they can send a thousand followers your way for $9. The process is pretty simple: select how many followers yo…