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Detroit News gets lazy on their web site redesign

Not to be too simplistic, but most web design efforts involve looking at how your current web site is being used via log file analysis, what new technologies exist that users may want and finally user surveys. So I know that web groups solicit feedback, but this is just ridiculous:


We're in the first stages of a Website redesign and we need your help. We want to know what you like and don't like about the existing site and what features you'd like us to incorporate into the new site. Start by telling us how often you use our site now, only occasionally, 2 or 3 times a week, daily... Then tell us what subjects are most important to you, local news, sports, the auto industry, photo galleries, business, politics, health, education, lifestyle, multimedia, entertainment, or others. Also consider things like navigation, searches, forums and surveys, calendars, columnists and blogs.

E-mail us at newsite@detnews.com to share your thoughts.

We appreciate your participation in this effort and we hope you'll look to the new detnews.com as a useful resource.


This is posted on the home page of their site. I have a suggestion: LESS ADS ABOVE THE FOLD. The entire first fold of your site is ads minus your main story, which makes the site's home page completely unusable.

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