Ok, maybe it's not that far, but the old days of standing on the street corner with signs is over. Take, for example, the video that Miller employees have posted on YouTube, protesting the potential freezing of their pensions. Enough blog posts and YouTube comments = coverage in MSM. Coverage in MSM = sympathy from public. Sympathy from public = Miller doesn't freeze pensions. Sure, it's idealistic, but the employee is striking back and a short term stock gain could mean long term disaster for the company.
Thanks to my friends at Brains on Fire for the point.