Skip to main content

Jumping the curve before it's bent

Ok, I see that everyone has a huge boner there are a lot of conversations about Twitter (Damn, if I were a PPP whore affiliate I'd get paid for that. Anyway...). I signed up for it a few months ago, tried it out to see what it's about and check in from time to time. Am I creating social networks with it? Not really. J is the only person's feed I read. Sometimes. I really don't give a crap about what Steve ate for dinner or what someone at SXSW is doing that I'm not. It's not that I'm cynical, really. It's just that I'm a realist.

See, Steve has this article about how Twitter is being used at SXSW. For the uncool, South By Southwest is a music festival in Austin, TX. Bands get completely screwed, some even paying thousands of dollars just to get on a stage, with the hope that they'll get signed by a label. Horror stories abound, just out of the D.

So back to my point - please name someone under 26 using Twitter. I know a lot of bloggers, especially PR and tech, have jumped on the bandwagon. And everyone's claiming it's the hottest thing since, oh, I don't know, whatever the hell they wrote about last week claiming that was the hot thing.

If you're a brand reading this and you want to know how to incorporate Twitter into your next campaign, my advice is this:

Like Flava Flav said, "Don't believe the hype".

It's fun, sure. Are the masses there? No. Second Life was worth knowing about a year ago, but to tell a brand to drop $125k on creating and maintaining a presence before the numbers justify it is highway robbery.

Do I think Twitter is fun? Sure, if I were an egotistical person that assumed people cared when I got off the subway, had a meal or won some business. But I'm not.

BTW (that's internet lingo, which is popular with the kids) - the #1 way to reach the coveted Gen Y is through texting, not Twitter. Sorry to break your hearts, folks.

Another BTW - Mike has a great post on legitimate uses for Twitter.

Comments

Popular posts from this blog

Charlottesville, Skinheads, White Supremacists, Trump and Idiocy

I'm having a lot of emotions about what took place in Charlottesville, Virginia this weekend. None of them are good or positive for the direction of the United States. The GOP rode a media whore, a second rate TV "star", and lifelong con artist to the White House to help advance their agenda -- of which they have no idea how to implement.

The biggest problem is, Trump is a well documented racist that tries to help legitimize FOX News and Alex Jones and every racist thing in between. What these media properties all know is that a) division works and b) some people of faith will believe anything. Trump pushed the Obama birther theory, he declined housing to African Americans and he employs employed a racist in former Breitbart employee Steve Bannon. I'm not going to get into his circus of racists on staff including Gorka and Miller, because they aren't worth the words.
I have a lot of conservative friends that voted DRUMPF with hopes he'd bust up Washington. An…

Everything That's Wrong With Social Media in One GIF

I submit to the jury:

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…