I was asked to preview Lyro, which they're dubbing as "Business Card 2.0". It's different from LinkedIn in that it's literally just the information on your business card vs. a site for career networking, a la LinkedIn.
"We aspire to become the world's largest repository of digital business cards – where everybody who’s anybody can be found if they so choose," said Dunham. Lyro is intended to help business people to more effectively brand themselves on the web.
I'm not really sure what purpose this serves, to be honest. If I could download other people's Vcards or get RSS notification when they update their info then it's useful. And LinkedIn already has me covered on SEO (except for my evil twin in Colorado who sells real estate - jk). Am I missing something?