Monday, April 23, 2007

More than buzz


Photo from AOL

It takes more than some crazy hair, a wacky shoe or a guy in a chicken suit to create extreme buzz (yes, there's more metal-related cheese ahead). See, it isn't what happens on TV that gets people talking at the water cooler or when a funny email gets forwarded. Advertising wants you to believe that because people are talking about an ad that it's a success. And in their world, it probably is - it cut through the clutter and got people talking about the ad itself. Recall? Well, that's another story. Intent to buy? Oh, you don't want to go there, sister.

One might say that it's more than words (oh, snap -- talk about a Aqua Net-induced big hair tie-in) that get people buying products or services - and it's definitely more than creating buzz.

1 comment:

Nancy Shore, SOS Community Relations Coordinator said...

I so agree. My husband can still remember that "wacky" Blue Diamond Almonds commerical from the Super Bowl about two years back, but that has no bearing on our choice of what nut we buy (bulk walnuts from the co-op, thank you very much).