Skip to main content

Nike goes half way in with NikeMashup and Nike iD

Nike has a mashup site based on their "Second Coming" spots (which I love, btw) where you can create your own ads from footage they've provided from the commercial shoot. Cool idea, except you can't search for other people's commercials (you down with OPC?) and only the top and newly created ads stick on the homepage. I created one that was nothing but 60 seconds of Rasheed Wallace yelling "OOH!" after hitting a three. It would have been a great CGM campaign if users could upload their own clips and make personalized highlight reels as well.

Sticking with CGM, why not transform the Nike iD program into CGP (Consumer Generated Products)? I am a huge fan of Max air, so why not let me customize the Nike Shox Cog iD into Nike Max Air Cog iD? Speaking of customization, Nike has a "Personalization Policy" that says:


Unfortunately, at times we must decline personal iD's that may otherwise seem unobjectionable.


Specifically,


It contains profanity, inappropriate slang, might be considered insulting or discriminatory, might be construed to incite violence, or may simply contain material that we do not wish to place on our products.


So the deal is this: You can't write "EAT ME" or "KISS OFF" on the back of your $115, personalized shoes, but Nike sponsored NBA athletes can tell refs to f off on national TV and still collect their Nike endorsement dollars.



Comments

Popular posts from this blog

Charlottesville, Skinheads, White Supremacists, Trump and Idiocy

I'm having a lot of emotions about what took place in Charlottesville, Virginia this weekend. None of them are good or positive for the direction of the United States. The GOP rode a media whore, a second rate TV "star", and lifelong con artist to the White House to help advance their agenda -- of which they have no idea how to implement.

The biggest problem is, Trump is a well documented racist that tries to help legitimize FOX News and Alex Jones and every racist thing in between. What these media properties all know is that a) division works and b) some people of faith will believe anything. Trump pushed the Obama birther theory, he declined housing to African Americans and he employs employed a racist in former Breitbart employee Steve Bannon. I'm not going to get into his circus of racists on staff including Gorka and Miller, because they aren't worth the words.
I have a lot of conservative friends that voted DRUMPF with hopes he'd bust up Washington. An…

Everything That's Wrong With Social Media in One GIF

I submit to the jury:

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…