Sticking with CGM, why not transform the Nike iD program into CGP (Consumer Generated Products)? I am a huge fan of Max air, so why not let me customize the Nike Shox Cog iD into Nike Max Air Cog iD? Speaking of customization, Nike has a "Personalization Policy" that says:
Unfortunately, at times we must decline personal iD's that may otherwise seem unobjectionable.
It contains profanity, inappropriate slang, might be considered insulting or discriminatory, might be construed to incite violence, or may simply contain material that we do not wish to place on our products.
So the deal is this: You can't write "EAT ME" or "KISS OFF" on the back of your $115, personalized shoes, but Nike sponsored NBA athletes can tell refs to f off on national TV and still collect their Nike endorsement dollars.