Wednesday, June 27, 2007

How to stay relevant online - a lesson from Apple and Sub Pop

Everyone knows about iTunes. It's become the standard for updating the ever-hot iPod. But if you're like, over 26, you might not remember Sub Pop. For those too young to remember, that was the label that put out Nirvana's first album, "Bleach" and the "Sub Pop 200", a compilation of their best artists, including many that went on to larger grunge careers during the 1990s (Soundgarden, Mudhoney, Screaming Trees - ah, the good ol' days).

Back to my point. For fogeys like me, Sub Pop is a label that, in all honesty, I wondered if was even still around. Younger kids might know that The Shins are on the label, but the rest of the roster needs some serious promotion.

Enter Facebook.

The Sub Pop Sampler is available by joining the Apple Students Group and contains 10 free mp3s, including one by The Shins. Talk about two things the kids love - Apple and music. Wait, make that free music. The group has 415,000 members and, equally important, 11,443 discussions about the brand.


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