Sunday, June 17, 2007

Now THIS is what they meant by CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket's remixing tool. Let's do some simple math:

1. Brands upload commercials (a la Nike "Second Coming" clips) to YouTube
2. Fans make their own commercials
3. Friends and other fans view the ads and like 'em
4. (optional) Smart brand managers get permission to use those ads

Damnit, Ad agencies, better come up with another way to bilk your clients out of millions for CGM campaigns. Ok, I could've posted this without that snarky comment but this is a blog, right? :P

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