Skip to main content

LMAO @ Jakob Nielsen

I'm going to make this short and sweet just to prove a point: Jakob Nielsen has lost it. You can stop reading now since you're stupid and aren't considering buying anything based on reading a blog.

That's basically the point of Jakob's article - blogging isn't worth a company's time. I need to preface this before I begin, because...

I completely respect his work and opinions; as a former designer I actually have lobbied against graphics and have followed his advice in favor of making sites more usable and informative. Furthermore, I have attended Edward Tufte's talk on information architecture and admire his work as well.

That being said, think there's a balance between Twitter, and creating a 10 page diatribe and creating 100% Flash-based web sites. You have to know your audience, and there is no cookie cutter piece of advice ANYONE can give about blogging, because every situation, company and objective is different.

Mr. Neilsen recently told a "consultant's consultant" that he shouldn't start a blog on his website. Realistically, if Jakob had his way we'd all be in 1996 with hyperlinks and plain text pages. Ok, that's taking it a bit far, but not too far.

So was this quote from his article:

Blogs are also fine for websites that sell cheap products.

Really? So GM (a client), Boeing, Sun and the like should scrap their blogs because their products are cheap? And they're best served trying to connect to communities by publishing articles and white papers? Give me a break.

The assumption that's being made, and I admit that this post clearly isn't proof of it, is that all blog posts are just brief comments on someone else's thoughts. So you're telling me there isn't new thinking or things NOT published elsewhere on blogs? Hogwash.

Here's a gem as well:

You must change the game and create content that's so valuable that business users are willing to pay for it.

Really? Users have to pay for your content? Isn't it free on your site, though, Jakob? GM Chrysler, as the king of usability you must have looked at a log file or two to know that the most visited pages on corporate sites are the "Jobs" pages. Should users pay for this created content too?

Jumping out of the 90's and taking it a step further - if you're a company with a bad reputation, wouldn't a blog allow insight into the company's psyche and let employees do the talking? Please show me that is worth less than an article published by the CEO or HR Director in the trade rag about how great it is to work there. All research points that traditional means are fading in the eyes of consumers, so stick with it? Really?

You should also focus on material that lower-ranked content contributors can't easily create in their spare time.

See, I think you're missing the point here, Jakob. It's not about taking content or even being the only one thinking something - it's about connecting and creating community around an idea, product, vision or, yes, blog. And the blog can entail all of the aforementioned things.

He wraps up his post with this:

Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.

First of all, *oh snap* at the Wikipedia reference.

Second, I want to ask you, lower level of quality reader, how are you liking this so far? Anything useful you can take to your boss or clients? Jakob, get off your soap box for five brief minutes and join the conversation. Although in this instance Jakob remains the expert by telling the rest of you, yes YOU, blog reader, that you're stupid and don't purchase based on a company's social media actions. You're just out to steal content and it's really e-mail marketing and long articles that cause you to buy or try products -- not word of mouth or connecting with a company or opinions that are reinforcing your purchasing decision.

Well, enough of this "long" post... Time to make like Jakob and 23-skidoo out of here. I'm off to the corner malt shop for a Cherry-flavored Coke!


Popular posts from this blog

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."

Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.

Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…

My first Facebook spam!

Well, that didn't take long. I was spammed twice today via my Facebook profile by someone named Andrea Rowe, saying that she likes my profile picture (flattery is my weak spot) and wanted to chat. She's promoting a site through one of the TinyURL-esque sites and let me know that her username is "foxy_hotty". Here's her follow up message:

hi there David, how's it going? i wanted to chat with you, but they don't have that here, whatever. if you'd like to, you can check out my other profile at my username's foxy_hotty. we can chat there, just dont mind the bad pics, lol. soooo, ya, see you i hope.

Yes, I edited the SnipURL ending because I refuse to give spammers free promotion or even worse, the click through. For those unaware, sites like SnipURL and TinyURL allow you to send truncated versions of URLs, which is particularly handy when you're posting URLs to your blog (formatting) or SMS-based tools like Jaiku and Twitte…

Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

This post originally appeared on the Large Media blog.

There's been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the "Top 10" have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is either bots or inactive profiles. Most articles and infographics on the subject are telling, however with a little digging you can find out that there are also social media "experts" utilizing the service to give the appearance of bloated numbers. Intrigued, and given our rare propensity to tweet as an agency, we wanted to see what the fuss was about.

So we gave it a try.


In August we saw some ads on a third party Twitter "profile checker" site  saying they can send a thousand followers your way for $9. The process is pretty simple: select how many followers yo…