Skip to main content

Word of mouth and the internet go together like peas and carrots

Anyone who's anyone in this industry knows the power of the internet and word of mouth. This is more than just a YouTube video being passed around, however clearly the dollars, attention, campaigns, user, jeez - it looks like this whole internet thing is popular and measurable.

Via BazaarVoice, eMarketer published a report yesterday saying that more and more consumers are turning to the internet for advice on products and services. I've been saying this for years, but after looking at communities that were built back in the 90's during AOL's boom, human behavior, and how online friendships have evolved, to today's influence of site like Digg - people turn to people they trust for advice - both offline and online.

I'll take this a step further and interpret -- Even past those you know on a first name basis, those who are perceived as credible can be seen as influencers online. This also explains why the Pay Per Post model really throws a monkey wrench into the equation because it forces readers to determine if their favorite authors or long-term friends have been bought and paid for or if they're giving their honest opinion.



And according to our friends at BIGResearch, I was right: "91% of US adults regularly or occasionally seek advice about products or services". Even higher, over 94% say they regularly or occasionally give out advice about product or services online.

My favorite stat from the research is that even though spends on online advertising, such as banners, those stupid ads that hover over the page and the like, soars, people hate them:



Want a quick way to save face or gain a few points with your audience online? Drop the banner ad buys and put it toward credible word of mouth campaigns. Your customers, brand managers, customer service folks and sales people will thank you for it.

All images in this post are from eMarketer.

Update: Where are my manners? Happy 4th of July to my fellow American readers!

Correction: It was brought to my attention that BzzAgent does not pay their Agents to review products, therefore I owe them an apology and the previous reference has been removed from the above paragraph.


Comments

Popular posts from this blog

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…

My first Facebook spam!

Well, that didn't take long. I was spammed twice today via my Facebook profile by someone named Andrea Rowe, saying that she likes my profile picture (flattery is my weak spot) and wanted to chat. She's promoting a site through one of the TinyURL-esque sites and let me know that her username is "foxy_hotty". Here's her follow up message:


hi there David, how's it going? i wanted to chat with you, but they don't have that here, whatever. if you'd like to, you can check out my other profile at http://snipurl.com/XXXXX my username's foxy_hotty. we can chat there, just dont mind the bad pics, lol. soooo, ya, see you i hope.


Yes, I edited the SnipURL ending because I refuse to give spammers free promotion or even worse, the click through. For those unaware, sites like SnipURL and TinyURL allow you to send truncated versions of URLs, which is particularly handy when you're posting URLs to your blog (formatting) or SMS-based tools like Jaiku and Twitte…

Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

This post originally appeared on the Large Media blog.


There's been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the "Top 10" have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is either bots or inactive profiles. Most articles and infographics on the subject are telling, however with a little digging you can find out that there are also social media "experts" utilizing the service to give the appearance of bloated numbers. Intrigued, and given our rare propensity to tweet as an agency, we wanted to see what the fuss was about.

So we gave it a try.

Discovery

In August we saw some ads on a third party Twitter "profile checker" site  saying they can send a thousand followers your way for $9. The process is pretty simple: select how many followers yo…