Skip to main content

NBC/Fox video partnership announces new name

Sure, it's a week late, but WTF everyone deserves a break for Labor Day. NBC and FOX announced the name of their new video site, Hulu. Huh. Hula? Nope. Hulu. As Techcrunch points out, it has some, um, interesting meanings in other languages. For example, in Indonesian it means "butt". Same with Malay. Sure, it also means to "stop doing something", which is what we all do when we're watching clips on YouTube, but isn't that what we're doing when we watch regular TV too? Sounds like someone wants to have their cake and eat it too.

CEO Jason Kilar says of the name:


Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it.


I think the same is weak, to be honest. They clearly don't get the equation or fun of YouTube, which is content creation by amateurs. And our friend John Moore's post sums up the 5 reasons why YouTube was a success:



  1. Do Something Better: Find a way or a better way…

  2. Believe in What You Do: Success is a by-product of doing good.

  3. Community is Everything: Listen to your community.

  4. Be Soulful: Even if you sell, like Flickr, don't sell your soul.

  5. Be Authentic: The lack of corporate polish adds to the feeling that there are real people behind the idea.




Can Hulu beat YouTube at those five things? I doubt it, considering they've already violated #4 ($100MM in funding means eventually they'll come calling with "We wants our money, bitch!") and #5 (Hi, we're a web 2.0 startup - just look at our Arial Rounded logo and gradient background!).

I think the recent announcement by YouTube to start using video overlays are going to help open the door for Hulu and other video sites, because, and I'll say it again - PEOPLE DO NOT LIKE ADS.


Comments

Popular posts from this blog

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…

My first Facebook spam!

Well, that didn't take long. I was spammed twice today via my Facebook profile by someone named Andrea Rowe, saying that she likes my profile picture (flattery is my weak spot) and wanted to chat. She's promoting a site through one of the TinyURL-esque sites and let me know that her username is "foxy_hotty". Here's her follow up message:


hi there David, how's it going? i wanted to chat with you, but they don't have that here, whatever. if you'd like to, you can check out my other profile at http://snipurl.com/XXXXX my username's foxy_hotty. we can chat there, just dont mind the bad pics, lol. soooo, ya, see you i hope.


Yes, I edited the SnipURL ending because I refuse to give spammers free promotion or even worse, the click through. For those unaware, sites like SnipURL and TinyURL allow you to send truncated versions of URLs, which is particularly handy when you're posting URLs to your blog (formatting) or SMS-based tools like Jaiku and Twitte…

Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

This post originally appeared on the Large Media blog.


There's been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the "Top 10" have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is either bots or inactive profiles. Most articles and infographics on the subject are telling, however with a little digging you can find out that there are also social media "experts" utilizing the service to give the appearance of bloated numbers. Intrigued, and given our rare propensity to tweet as an agency, we wanted to see what the fuss was about.

So we gave it a try.

Discovery

In August we saw some ads on a third party Twitter "profile checker" site  saying they can send a thousand followers your way for $9. The process is pretty simple: select how many followers yo…