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Showing posts from November, 2007

In a bitter twist of irony, PayPerPost laughably cries censorship against Google

Jason Calacanisposted earlier that Google has decided to drop PayPerPost "posties" bloggers page rankings down to zero.

Explained via their site, a Page Ranking is:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant …

Evolution and how it's killed my RSS reader

Evolution. No, I'm not going to get all Kansas, err, pro-creationism on you here (Shout out to Amanda's 9-0 Jayhawks, though) -- I'm talking about the natural progression to a different stage... one that's better, we'd all hope.

I've been going through my Reader and dropping several blogs. It's not because I'm negative and predicting the demise of the blogosphere as others have, it's just that people are saying the same damn thing over and over again without any real development in their writing, theories or thought.

Don't get me wrong, evolving isn't an easy thing to do. In fact, change is one of those things that, once people become comfortable, feels unnatural. Without getting too self promotional on y'all, I am going to say that I always push myself to change. Granted, my bullshit meter is much higher than others, but I still push for that level of discomfort that other shun. Speaking of which, did y'all enjoy the Twitter article i…

Congratulations 2007 WOMMIE Award Winners!

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA Summit taking place in a few weeks in Las Vegas. What's a WOMMIE? The WOMMIEs are given to "reward amazing word of mouth campaigns and the smart people who create them." We were one of the inaugural 2006 winners, and it's nice to see that there were no repeat-winners from the year before because there is so much great work going on out there and IMHO others should be recognized as well.

Here's the list of the 2007 WOMMIE Award recipients and their winning case studies:

Affinitive -- "American Skiing Company: Passholder Community"
Converseon -- "Second Chance Tree Project Takes Reforestation from Virtual World to Physical World"
Fanscape -- "Clear Channel NEW! Populating Site with Musicians Campaign"
Quicken Loans -- "How Quicken Loans Became a Yahoo! Answers Knowledge Partner

I'm especially p…