Here's the list of the 2007 WOMMIE Award recipients and their winning case studies:
- Affinitive -- "American Skiing Company: MyA41.com Passholder Community"
- Converseon -- "Second Chance Tree Project Takes Reforestation from Virtual World to Physical World"
- Fanscape -- "Clear Channel NEW! Populating Site with Musicians Campaign"
- Quicken Loans -- "How Quicken Loans Became a Yahoo! Answers Knowledge Partner
I'm especially proud of Clayton Closson and the team at Quicken Loans for several reasons. First, they're from the D. Second, I sat next to Clay C while he was an MS&L'er -- so it's great to see alumni continuing to do great work (plus he contributes to my blog!). Finally, and most important, Quicken is the only brand to win a WOMMIE this year. The others are agencies specializing in community marketing, virtual worlds and youth marketing. All niche and notable practices, but after talking with the guys from Quicken at the New Orleans WOMMA Basic Training they are committed to tying WOM efforts to the bottom line. Yep, for Quicken, WOM is right up there with SEO on the ROI measurement scale -- which, in my mind, is more impressive than any award or accolade.
You can check out the full library of submissions in the WOMMA case study library.
Side note, I won't be seeing you in Las Vegas this year as I will be presenting at a private client meeting