- Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
- Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
- Pick your delivery method and send! IM, email, blog (wink!), what-have-you.
Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".
Another fun way is via conference or phone calls - cue up the YouTube video, announce that you've entered the call and then Rick Roll 'em. If you have the Firefox Video Downloader then feel free to embed it and... Rick Roll someone today! ;)