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Showing posts from March, 2008

Alltop Haters Abound, But I Still Like It

Guy Kawasaki recently launched a site called Alltop, an aggregator of the "Top sites" in various categories. For those unfamiliar with the site, think of it as Mahalo meets RSS feeds. I'm listed under the Social Media category.

There are hatersabound, however they all have a reason to hate - they're not the target.

If you look at who's hating it's those who've readily adopted RSS readers. Essentially they are saying Alltop is a rip off:


Fred

March 11th, 2008 at 10:12 am

It’s a http://popurls.com ripp. That’s what it is.


Sure, it might be a concept that's been done before. However, the last time I looked there's more than one grocery store in your town, more than one search engine online and more than one car company. Competition isn't a bad thing. And in Guy's own words, his site is doing exactly what great brands do - polarize people.

So who would benefit from Alltop? Folks like my parents, who are a far better representation for tech adoption …

Sportscenter ad shows CGM isn't always the way to go

In a departure from the regular "This is Sportcenter" ad format, the current spot for SC doesn't feature a high profile athlete or famous mascot, but instead offers viewers the opportunity to vote on having one of two anchors read the next highlight, or, option "C", watch a cockatoo slam dunk a basketball. Michael David Smith from AOL's Sportshouse blog says he doesn't like it:


The commercials are at their best when they give us the utterly ridiculous juxtaposition of LaDainian Tomlinson sorting mail or Tony Romo having a party at ESPN's headquarters or LSU's mascot stuck in a tree. The dunking cockatoo isn't a recognizable figure in our shared sports consciousness and therefore isn't as funny.


As a sports fan who works in this medium, I found it to be a great spoof. Similarly to how Time magazine named You, the Consumer "person of the year", ESPN pays an Onion-esque homage to the push toward consumer generated everything. Worth …