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Showing posts from July, 2008

Product reviews in 160 characters or less

Move over long form reviews, there's a new player in town. Via TechCrunch, a new service launched this week called Blippr, which is a product review web site that limits reviews to 160 characters. When I first read about it I thought "there is no way it will work", but after trying out the site there are several reasons it does work. Here are a few rules to success that they've followed:


Be relevant. The categories they've chosen -- music, movies, books and games -- don't require lengthy reviews, like, say, consumer electronics.
Be portable. The site currently feeds into Twitter, FriendFeed and Facebook. Smart move. They also have read-only rights to their API right now, which means third party sites can pull the reviews for their site at no cost. Look out Buzzillions.
Be WOM worthy. All of the categories they've chosen heavily rely on word of mouth. And, more importantly, the site itself is a "love it or hate it" deal - which, according to Guy Kaw…