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Showing posts from December, 2009

Twitter Is Setting Marketers Up For FTC Lawsuits

As you know, the FTC recently published "blogger" and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you're being compensated for talking.

On a parallel track, Twitter recently changed how their functionality works. Specifically, the common practice of re-tweeting, or saying what someone else said, has caused pains for a lot of users. In particular, the technology Twitter's using doesn't allow the original Twitterer to see that someone re-posted their content. Not a big deal, however for those of us looking to retweet client work are in for a bit of an education.

See, the current re-tweet function that is built in to the new interface just asks if you'd like to retweet something without the ability to post edits - or add disclaimers or disclosure. If I visit a client's Twitter account or want to retweet something that is beneficial to a client, I have to manually cut and paste…

BusinessWeek Lays the Smack Down on "Social Media Experts"

You may have missed it, but there was a wonderful article on December 3rd in BusinessWeek about social media "experts" being snake oil salesmen. It's something those of us at agencies have wrestled with from day one - the combination of not having a job with the ability to self-publish and self-promote has opened the door for unqualified, inexperienced, ill-informed people to give advice and make claims without any evidence to back those claims up. And in the old days of PR that was the game - the more coverage the better. Although the game has changed a lot of people haven't -- credence and credibility, just or unjust, are or were given to those with the most readers or followers while those of us in the trenches, actually working on client business, were left on the sidelines to defend our business from "experts" writing baseless theories and best practices based on their personal experience using the then-explosion in social media tools. Add to the fact …

How People Can Protect Their Reputation Online

I was recently quoted in the New York Times Gadget Blog around protecting your reputation online. Specifically, the question was if individuals with unsavory content online should delete it in an effort to hide it from potential employers. Before I give my answer I'll give you the employer's perspective on the question:

The Employer's Perspective

As an employer and marketer/advertiser, I can tell you that it's not that simple to just delete content and hope it goes away. I've seen companies and even individuals that go to great lengths to create additional content and spin incidents in an effort to bury bad news. The good news is that it typically takes more than one post, photo, Tweet or incident to make an employer pass judgment on you. Those college road trip photos you took as a senior four years ago? No big deal. A tweet that some may not agree with? Not a big deal either.

Momentary Lapses in Judgment

If you are concerned about isolated incidents appearing online…