Skip to main content

Twitter Is Setting Marketers Up For FTC Lawsuits

As you know, the FTC recently published "blogger" and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you're being compensated for talking.

On a parallel track, Twitter recently changed how their functionality works. Specifically, the common practice of re-tweeting, or saying what someone else said, has caused pains for a lot of users. In particular, the technology Twitter's using doesn't allow the original Twitterer to see that someone re-posted their content. Not a big deal, however for those of us looking to retweet client work are in for a bit of an education.

See, the current re-tweet function that is built in to the new interface just asks if you'd like to retweet something without the ability to post edits - or add disclaimers or disclosure. If I visit a client's Twitter account or want to retweet something that is beneficial to a client, I have to manually cut and paste the tweet and re-type their username in order to meet FTC requirements of full disclosure.

Perhaps this functionality is something Twitter will allow or introduce . Either way the platform and FTC guidelines create a challenge for those of us looking to comply and will pose the question - will there be exceptions based on the actual use of each platform? For now it's looking like we just need to be more careful and not use Twitter's built in RT functionality.

Comments

Popular posts from this blog

Charlottesville, Skinheads, White Supremacists, Trump and Idiocy

I'm having a lot of emotions about what took place in Charlottesville, Virginia this weekend. None of them are good or positive for the direction of the United States. The GOP rode a media whore, a second rate TV "star", and lifelong con artist to the White House to help advance their agenda -- of which they have no idea how to implement.

The biggest problem is, Trump is a well documented racist that tries to help legitimize FOX News and Alex Jones and every racist thing in between. What these media properties all know is that a) division works and b) some people of faith will believe anything. Trump pushed the Obama birther theory, he declined housing to African Americans and he employs employed a racist in former Breitbart employee Steve Bannon. I'm not going to get into his circus of racists on staff including Gorka and Miller, because they aren't worth the words.
I have a lot of conservative friends that voted DRUMPF with hopes he'd bust up Washington. An…

Everything That's Wrong With Social Media in One GIF

I submit to the jury:

How to Rick Roll Someone

I've noticed a lot of traffic to my blog from a post I did on Rick Roll. In particular, people are looking for how to do it. So, without further adieu, here's a quick 1, 2, 3 on "How to Rick Roll Someone."


Pick your target. This should be someone not suspecting a peculiar link, email or heads up. Works great if you're the guy/girl in the office known for sending YouTube links via IM
Grab the URL. The YouTube video is probably the easiest to snag, because the URL isn't a dead giveaway. Sites that truncate URLs like SnipURL and TinyURL are handy if you want to send folks to yougotrickrolled.com.
Pick your delivery method and send! IM, email, blog (wink!), what-have-you.


Please, feel free to get creative. Our programmers used a "Can someone test this site?" email to the office to Rick Roll the entire staff. Or better yet - send the URL along to unsuspecting family members as "Our newest family pictures!".

Another fun way is via conference or phon…