We have some exciting updates regarding the administration of Promotions, Sweepstakes and Contests on Facebook that will help to streamline the process and make your lives a bit easier:
- We no longer require prior written Facebook approval to administer a promotion on Facebook.
- We no longer require a minimum media spend investment to support the promotion.
This means that you are not required to have a media campaign on Facebook to run a promotion, nor do you need to ask for approval on the contest T&Cs from the Facebook team. Please note that all promotions are still subject to our Promotion Guidelines (http://www.facebook.com/promotions_guidelines.php) and Facebook Platform Policies (http://developers.facebook.com/policy/), and that brands are responsible for ensuring that all contests fall within those guidelines.
Such a welcome change means that Facebook is going to be truly casting a wider brand net, which undoubtedly will include local and small businesses who can now enter the sweepstakes foray.