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Showing posts from June, 2011

Can Social Media ROI Be Determined? Yes. Just Don't Ask Fast Company.

I have to take major exception with this article, as those willing to  invest in measurement can put a return on their investment. I've preached this for a while now, but if a company like Audi wants to make a difference they need to create, support and empower their dealerships to pick up where the national halo campaigns leave off. That is, if they're actually willing to change what in the auto industry is typically a bad customer experience.

Foursquare Announces 10 Million Users -- And Could Use a Lesson in Transparency

Today Foursquare announced that they've hit the 10 million user mark (insert Dr. Evil pinkie-to-mouth gesture here). They've even included a nifty, interactive "infographic" displaying all of the activity over the past few years. While it's a no doubt a milestone to celebrate, it's also a major head scratcher for those asking for a little openness about their metrics.