My capstone course in college was all about Leadership. Specifically, we spent the semester dissecting, discussing and debating what leadership is, what makes a great leader and finally submitting a thesis on whether or not people are born with leadership qualities or they can be learned. Much like when I started learning, thinking and applying word of mouth marketing techniques to my clients in the early 2000's, I didn't have the research at the time but knew I was onto something. Something in my gut told me that I was right about it. It's taken well over a decade since that college course but the Harvard Business Review concurs with my perspective. Ironically the post is based on Bob Lutz's new book where he says that the suits, e.g. MBAs, and not product guys, are what ruined their business (GM was a client at a previous firm).