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Showing posts from August, 2011

Get Me To The Schmoo

Unfortunately this happens all too often at companies: We need to prove that social media delivers a return before we can invest budget in these sort of programs. Pretty chicken and egg, right? The fortunate part is that it's easily correctible; if you set up your social media programs and measurement properly you can determine the ROI.

Upcoming Speaking Engagements

Since it's Friday and everyone's talking about Hurrican Irene, I figured it'd be a good time to slip in some shameless self promotion for a few upcoming speaking gigs in New York City. You know, provided it's not flooded:

September 16, 2011
PRSA's T3PR: Theory, Tactics and Technology for High Tech Public Relations
New York, NY
Technology Crisis. Digital Age.

October 26, 2011
ACI's Focus on Social Media, Business, Technology and the Law
New York, NY
Measuring Social Media’s Value to Your Business Processes in Order to Justify the Investment

Facebook Use May Lead to Psychological Disorders in Teens

This Mashable article reminds me of the Gen Y "Make me famous" syndrome, where Jason Alexander once said:
I once went to speak at a school, and there was a 16-year-old girl. And the girl says to me, "You know what? I don't care what I do, I just want to be famous."

And I thought, you know, I should really just shoot her in the head because it would serve two things: It would make her famous as the girl that Jason Alexander shot in the head, and it would, you know, spare the world of the banality of the rest of her life.

And as my friend Spike Jones points out, this may be true of social media experts as well.