This Mashable article reminds me of the Gen Y "Make me famous" syndrome, where Jason Alexander once said:
I once went to speak at a school, and there was a 16-year-old girl. And the girl says to me, "You know what? I don't care what I do, I just want to be famous."
And I thought, you know, I should really just shoot her in the head because it would serve two things: It would make her famous as the girl that Jason Alexander shot in the head, and it would, you know, spare the world of the banality of the rest of her life.
And as my friend Spike Jones points out, this may be true of social media experts as well.