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Showing posts from January, 2012

A Look At Facebook's Ponzi Scheme

I posted something yesterday on Twitter and on Facebook was favorited and Liked by senior executive at one of the world's largest retailers, an executive at a massive, global CPG and senior executives at agencies, respectively, so I'm going to repost it here to share it with you.

A little background, first: A lot of folks in the industry had been creating fan hubs long before Facebook went from being a college hook up site to the place where everyone over shares everything constantly. These hubs had analytics built in, rewards/points systems, mature communications tools, and an organized way of aligning data sources to truly manage customer data. Life was good because it kept true fans in a separate community, where only those people that love your brand could communicate with marketers and each other. Life was good.

Then along came Facebook Brand Pages.

As those of us who've felt the growing pains of the social network most of this won't come as a surprise. For those …