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Showing posts from August, 2012

Understanding Ethical Blogger Relations

I can't believe I'm writing this post in 2012 but as recent events have come to light apparently some advice about ethical blogger relations needed to be published as a reminder of what it means work with bloggers the right way. And by "right way", I'm not even going to touch myriad of "Don't call me a Mommy" or ignoring Dads or other issues that come from not knowing the people or space you're pitching. This is about general, ethical blogger relations and two specific examples of big agencies that are doing it wrong.

Case 1: Yes, You Can Pay Bloggers

The first example I want to discuss comes from a blogger who sent me a pitch that she received for a product review. The response from the blogger was that she ultimately had a fee schedule;  it costs money if you would like her to write about your product. It wasn't a lot of money -- especially given the hourly rates large agencies charge -- but ultimately she wanted to be compensated. Oh, and i…