Inspiring copywriting

When I entered college I wanted to be a writer. I enjoy the power of words and used to be able to write marginally well… something happened along the way, so much so that I can barely complete a sentence without making more than 3 grammatical errors – but I digress. At any rate, I went from wanting to be a writer to teaching English to becoming a copywriter for ads to a Marketing major to a Management major. I think I actually financed the restoration of Old Main at Wayne State. Anyway, I saw this copy as a part of a presentation and found it inspiring, which is why I’m passing it along.

A woman is often measured by the things she cannot
control. She is measured by the way her body curves or
doesn’t curve.

By where she is flat or straight or round. She is measured
by 36-24-36 and inches and ages and numbers. By all the
outside things that don’t ever add up to who she is on the

And so if a woman is to be measured, let her be measured
by the things she can control, by who she is and who she
is trying to become because as every woman knows,
measurements are only statistics, and statistics lie.

Fucking genius copy. And it’s for a Nike ad for their line of womens aerobics shoes. I guess great writing can be achieved at the corporate level after all.

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