Fosters beer — Welcome to 2006!

Today’s Journal reports that Fosters beer is pulling its advertising budget from TV and going to spend its entire TV budget on online ads. The reason for the change?

Many marketers, increasingly uncertain about the value of TV advertising, are looking at other media. That shift is particularly marked for advertisers such as Foster’s that target young men, a group that is watching less TV and playing computer games or spending time on the Internet instead.

My hope is that they’re not just creating banner ads and creating lame Flash games but actually plan on interacting with their users online… which, of course, falls outside of the advertising realm and into PR. * sigh *

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