Google “getting” the power of WOM
Google is searching for a Google API Map Evangelist at their Mountain View, CA Googleplex (this sentence now qualified for a Guinness Book of World Records ‘Most times the world Google used in a 15 word sentence without using Google as a verb’).
I just verified on the WOMMA site and they’re not yet a member (although it is interesting to note that Yahoo! recently joined).
What a novel concept! Have someone that loves your product to evangelize about it. Wow, it sounds eerily familiar to what this guy (not me, the recognizable in black on the far right) was made famous for at his former employer and fellow Michigander Betsy does.
I have more thoughts on evangelism and the future of WOM but to be honest I’m saving it for my book. 😉