I was floored when a co-worker sent me this article from MarketingVox. It talks about the Edelman/WOMMA ethics review and concludes with this:
“In the long run, does any client really care if its agency is a member of WOMMA? Of course not. Some people will see this as [Edelman’s] taking the arrows for its client,” Dave Taylor, founder of Intuitive Systems consultancy, is quoted as saying.
Dave Taylor — you’re incorrect, my friend. The company writes the check, sure, but ultimately the consumer writes the company’s check. Do they care if Edelman is a member of WOMMA per se? Maybe not. But to suggest that consumer don’t care if they’re lied to or not is ridiculous. And that will hurt the bottom line in the long run.
Note: This entry was cross-posted on BlogWorks.