It takes more than some crazy hair, a wacky shoe or a guy in a chicken suit to create extreme buzz (yes, there’s more metal-related cheese ahead). See, it isn’t what happens on TV that gets people talking at the water cooler or when a funny email gets forwarded. Advertising wants you to believe that because people are talking about an ad that it’s a success. And in their world, it probably is – it cut through the clutter and got people talking about the ad itself. Recall? Well, that’s another story. Intent to buy? Oh, you don’t want to go there, sister.
One might say that it’s more than words (oh, snap — talk about a Aqua Net-induced big hair tie-in) that get people buying products or services – and it’s definitely more than creating buzz.