The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA Summit taking place in a few weeks in Las Vegas. What’s a WOMMIE? The WOMMIEs are given to “reward amazing word of mouth campaigns and the smart people who create them.” We were one of the inaugural 2006 winners, and it’s nice to see that there were no repeat-winners from the year before because there is so much great work going on out there and IMHO others should be recognized as well.
Here’s the list of the 2007 WOMMIE Award recipients and their winning case studies:
- Affinitive — “American Skiing Company: MyA41.com Passholder Community”
- Converseon — “Second Chance Tree Project Takes Reforestation from Virtual World to Physical World”
- Fanscape — “Clear Channel NEW! Populating Site with Musicians Campaign”
- Quicken Loans — “How Quicken Loans Became a Yahoo! Answers Knowledge Partner
I’m especially proud of Clayton Closson and the team at Quicken Loans for several reasons. First, they’re from the D. Second, I sat next to Clay C while he was an MS&L’er — so it’s great to see alumni continuing to do great work (plus he contributes to my blog!). Finally, and most important, Quicken is the only brand to win a WOMMIE this year. The others are agencies specializing in community marketing, virtual worlds and youth marketing. All niche and notable practices, but after talking with the guys from Quicken at the New Orleans WOMMA Basic Training they are committed to tying WOM efforts to the bottom line. Yep, for Quicken, WOM is right up there with SEO on the ROI measurement scale — which, in my mind, is more impressive than any award or accolade.
You can check out the full library of submissions in the WOMMA case study library.
Side note, I won’t be seeing you in Las Vegas this year as I will be presenting at a private client meeting
in Paris. I know, I know — Who wants to see the real Eiffel Tower when there’s a giant fake one in the desert? Bon jour!