Monthly Archive: June 2008

Who cares if the community likes it, we went viral! 0

Who cares if the community likes it, we went viral!

The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they break through the clutter...

Who cares if the community likes it, we went viral! 0

Who cares if the community likes it, we went viral!

The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they break through the clutter...

The New Breed of PR 0

The New Breed of PR

Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation with a few questions,...

The New Breed of PR 0

The New Breed of PR

Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation with a few questions,...