The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they
Continue readingWho cares if the community likes it, we went viral!
The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they
Continue readingWho cares if the community likes it, we went viral!
Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation
Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation