Product reviews in 160 characters or less

Move over long form reviews, there’s a new player in town. Via TechCrunch, a new service launched this week called Blippr, which is a product review web site that limits reviews to 160 characters. When I first read about it I thought “there is no way it will work”, but after trying out the site there are several reasons it does work. Here are a few rules to success that they’ve followed:

  1. Be relevant. The categories they’ve chosen — music, movies, books and games — don’t require lengthy reviews, like, say, consumer electronics.
  2. Be portable. The site currently feeds into Twitter, FriendFeed and Facebook. Smart move. They also have read-only rights to their API right now, which means third party sites can pull the reviews for their site at no cost. Look out Buzzillions.
  3. Be WOM worthy. All of the categories they’ve chosen heavily rely on word of mouth. And, more importantly, the site itself is a “love it or hate it” deal – which, according to Guy Kawasaki is a rule for creating a great brand/product.
  4. Be brief. Blippr is setting itself up for success by not trying to bite off more than it can chew. 160 characters, short, sweet and to the point. Perfect for the web and quick blips of information.
  5. Be easy. The site’s sign up took me less than a minute and posting a review is as fast as leaving a Tweet — without the fail whale.

Sure, you can make all of the jokes you want about the Web 2.0 name, but the site is actually useful. They also have fun emoticons to represent your review’s tone. Try it and post your take in the comments! 😀

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  1. Indy Blogger says:

    Neat but how do you make money doing that?

  2. says:

    Thanks for the review. I look forward to spending some time searching for some of my clients' offerings to see what comes up. I can't figure out whether shorter is better…yet…but it certainly might encourage more people to do some quick and easy searching.

  3. Don Martelli says:

    It's a simple concept. They are giving socialnet minded people another venue to "blog" without blogging 700 words. It's the Twitter model, but instead of telling people you're getting coffee, you're actually providing somewhat of a service to those looking into purchasing, using, watching, etc. whatever it is you're reviewing.

    It delivers it in a format people are now used to (short form) and it connects to other popular socialnet sites, which in itself, will help grow it's popularity.

    So far so good.

  4. JC says:

    David, thanks for the great review! We really appreciate it. Our opinions on WOM seem to align exactly, and we're really looking forward to hopefully providing a true WOM platform that gives you the opinions of your friend as fast as possible. Look out for more great features that help spread WOM about various books, games, movies, and music soon from us. And keep in touch!

    CEO of blippr

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