Monthly Archive: July 2009

Twitter’s New Home Page Launches Today

Twitter’s New Home Page Launches Today

Those using third party apps may not have noticed, but Twitter went live with a new home page today: It’s very clear that they aren’t targeting existing users, as evidenced by the lack of...

The Best Social Media Campaigns Are The Ones You’ve Never Heard Of

The Best Social Media Campaigns Are The Ones You’ve Never Heard Of

A few weeks months back I spoke at a MediaBistro/PRNewser event on social media and was asked what my favorite social media campaign was. As a marketer I have a few that deserve the...

How you know Twitter is doomed

How you know Twitter is doomed

Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: http://bit.ly/yNB8b Talk about a horrible set up to future cost implementation. The site’s not scalable, people drop...

Social media strategy today at large companies

Social media strategy today at large companies

I’ve been reading a lot of posts and tweets about how companies need to “get with the times” and stop thinking about social media from a short-term perspective. BL has a post that outlines...