Earlier this week I wrote a post about working with bloggers and how brands can find the right one. The Shamable team thought it would be a great idea to start highlighting bloggers from different verticals each week so marketers can meet some of the faces behind the names. This week we’re talking with Heather Spohr from The Spohrs Are Multiplying.
So Heather, tell us a little bit about your blog. How long has it been around and what’s the back story on it?
I started blogging in 2002, back before I even knew the word “blog” existed. I was working as an executive assistant at the time, and I wanted a way to keep my brain functioning. So while I filed or faxed or made copies, I would think of topics to write about. Then I’d stay after work and write, being creative while also missing LA Rush Hour. In 2007 I became pregnant, and it was a very difficult pregnancy. I spent the first few months spamming my friends and family with updates until I realized a blog would be a better way to keep everyone informed on their own terms.
So “The Spohrs Are Multiplying” has been around for three years. How has it changed over time?
As my life has changed, so has my blog. After my oldest daughter Madeline was born premature, I used it as a way to chronicle her difficulties and triumphs. As she grew, I was able to go back to my more-creative ways, and write about life, my hopes and dreams, and be funny. Then, unexpectedly, Madeline came down with a respiratory infection, and passed away 27 hours after being admitted to the hospital. It was devastating, and I blogged through my grief. I found out I was pregnant not long after Madeline passed, so my blog was really emotional – grief-filled, hopeful, and (I hope) still funny. Now that my second daughter Annabel is here, I am balancing extreme happiness with my grief over my oldest. I like to hope I am doing it with grace and humor.
We’re big fans of what you’ve done with Friends of Maddie, as are a lot of others in the blogging community.
What brands have you had a chance to work with?
I’ve worked with Hewlett Packard, AT&T, Sears, P&G, Keurig, Dyson, Hampton Inn, and Nintendo, to name a few. I also like to work with charities that focus on children’s interests (like the March of Dimes).
That’s quite an impressive list (Keurig is an MS&L client). Which brand campaign that you worked on was your favorite?
I really enjoy working with Hewlett Packard. They give a lot of freedom in how they run their campaigns.
What do you feel is the most important attribute when working with a company?
When I am going to work with a brand, I choose companies and products that I actually use and feel natural writing about. With HP, it’s an easy fit – I’m a photographer, and their printers are wonderful for printing my pictures. I’ve tweeted about their products, and I’ve had people tell me that I am the reason they wanted to get one of their printers. When I participated in a Twitter Party for HP, their #HP hashtag became a trending topic.
That’s pretty huge considering the volume required to break into the top trending topics. So spill it — what’s the dream client/brand you’d like to work with?
Apple, Canon Cameras, a travel company! Anything that can improve my family’s day to day life, help us make memories and capture them, too.
Very nice. So, aside from Shamable (wink!) what blogs do you read?
Ok, last question: You’re stranded on an island, what’s one material possession you absolutely must have with you?
My iPhone. It does everything – pictures, video, email, blogging, twitter. Oh yeah, and it’s a phone, too!
Know a blogger you’d like to have featured on Shamable? Drop us a line at editor at shamable dot com!