I was just reading Chris Abraham’s take on the new Starbucks logo and I have to completely disagree: I don’t like it. Here’s why:
The new logo dropped the circle and name that was around the logo, which has been in existence since the 70’s. Ok, fine, we all need to evolve, like those bell bottom pants. Oh, wait. (Similarly, I still use both products, but I digress…)
Well, aside from that, most logos need to have an identity that goes along with it. Target has the bull’s eye. It means hitting the target, e.g. the right product with the right style at the right price. Pretty easy to follow.
FedEx has their thing. Each color represents a different method of transportation, but the hidden arrow means it’s all moving forward. I get it.
But Starbucks dropping the name in favor of a mermaid? I would figure the logo is some asshat ordering his half-caf, skinny, soy chai latte — but that’s just wrong. If you look close you’ll see a mermaid as their old/new logo instead, and that’s it.
I don’t really think of mermaids, the water, Seattle, the Pacific northwest in general, or anything else when “Starbucks” comes to mind. Maybe it’s just me, but it’s a complete stretch. FedEx changed their logo and plane color because white planes are cheaper to paint and the new logo has a hidden arrow to signify “forward”. Am I missing something with the Starbucks decision?
13 thoughts on “Sorry, But I’m Not Enamored With The New Starbucks Logo”
6ry3Fl ugumvpmcmnfy, [url=https://ysiuglcahhwn.com/]ysiuglcahhwn[/url], [link=https://cncodwtayhqr.com/]cncodwtayhqr[/link], https://cltprdkkvrbk.com/
V2iMIO xisdazemdwdt, [url=https://qgbxgalqxakq.com/]qgbxgalqxakq[/url], [link=https://rirkhmuorlfs.com/]rirkhmuorlfs[/link], https://nlxltxwpomrm.com/
v5cpiI csilcogfqpan, [url=https://mvxonsetdtni.com/]mvxonsetdtni[/url], [link=https://fxgegrnjixom.com/]fxgegrnjixom[/link], https://wibbwlfjgrnx.com/
kqqfFz vdqouvmarxxt, [url=https://rerztlrakeyr.com/]rerztlrakeyr[/url], [link=https://skqnsklztbwi.com/]skqnsklztbwi[/link], https://vfejyzvxernx.com/
1LXFJb xubslwpcfgby, [url=https://snvlorzxlutq.com/]snvlorzxlutq[/url], [link=https://nmafubvasywg.com/]nmafubvasywg[/link], https://htmqwkzifdsw.com/
[…] keep me motivated on making all these picks. Plus, it’s much more fun than caring about the Starbucks logo changing. Hopefully next year I can take By down!! Also, this week we were joined by Ryan Meehan from First […]
[…] keep me motivated on making all these picks. Plus, it’s much more fun than caring about the Starbucks logo changing. Hopefully next year I can take By […]
Also, and Dave you refer to it in a response to Jim, Nike, Target, FedEX, and the golden arches are simple bold shapes with primary colors (maybe a little off primary, but not much). They are easy to identify with and the brain automatically triggers the brand. The new Starbucks logo has many squigly lines and is not easily identifiable if someone was drinking a cup on Main St. in Elk City, OKlahoma.
You know when you watch a late night show and the guest is wraing a sport jacket with stripes and it does a number on the camera (tv image)? That's what the logo feels like when you look long enough.
I got a response on Facebook from a friend at Starbucks, her comment is that it signifies the new direction of the company. Diversification is good for some businesses but in most instances where the logo matters (fashion being one) I can't see this working because it's a complex design. Nike, Apple, FedEx, etc all have simple logos, this one remonds me of Timberland, which by the way uses the word underneath. I bet they bring back words into the logo at some point.
I don't know, I kind of iike it. Wrote about it on my blog today too. https://jimjosephexp.blogspot.com/Jim
I agree, I feel that while most Starbucks fans will know the mermaid, I don't like the removal of the brand name. Nor do I like that the black is gone from the logo. It looks bland and washed out to me. If they felt they needed a re-design/refresh, they should have taken more time with it and been a little more creative.
I don't get it, for a brand to take their name off their logo is a mistake 99% of the time. What does an Irish statue of Liberty figure with clam hands pointing to her crown have to do with selling coffee.
What Starbucks is losing is their built in advertising when you see someone with a cup in their hands. If they don't think it is needed thats a big mistake.