Google Slowly Unveiling Its Social Strategy with +1
The takeaway? Facebook has no redeeming innovations or qualities that make you HAVE to use it, other than the fact that “my friends are there”. Well, your friends were once at the mall, the...
Monthly Archive: March 2011
An Open Letter to Facebook
Dear Facebook, As a marketer I normally am a big advocate of your platform. Not because I enjoyed being fleeced for advertising buys, not because I think your version of “Like” pages is truly...
Finally! ICANN Approves .xxx Domain for Adult Sites
ICANN,the group responsible for top level domain (TLD) registration, finally approved “.xxx” for adult oriented web sites after almost a decade of waiting, according to CNN. This is the first approval in quite some...
SXSW Influencer Throwdown Recap
This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session...
Google’s Latest Social Effort Takes on… Microsoft?
It seems like every time Google experiments with social folks assume it’s to take aim at Facebook. In reality, their latest collaboration feature that allows comments within Google Docs is a strike directly at...
Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work
Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In...
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