The takeaway? Facebook has no redeeming innovations or qualities that make you HAVE to use it, other than the fact that “my friends are there”. Well, your friends were once
Continue readingGoogle Slowly Unveiling Its Social Strategy with +1
Dear Facebook, As a marketer I normally am a big advocate of your platform. Not because I enjoyed being fleeced for advertising buys, not because I think your version of
ICANN,the group responsible for top level domain (TLD) registration, finally approved “.xxx” for adult oriented web sites after almost a decade of waiting, according to CNN. This is the first
Continue readingFinally! ICANN Approves .xxx Domain for Adult Sites
This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good
It seems like every time Google experiments with social folks assume it’s to take aim at Facebook. In reality, their latest collaboration feature that allows comments within Google Docs is
Continue readingGoogle’s Latest Social Effort Takes on… Microsoft?
Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually
Continue readingUsing Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work